Privacy Policy

Last Updated: January 2026

Kings and Legends ("we," "us," "our," or "Company") operates the kingsandlegends.co.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our site.

Information We Collect

We collect information in the following ways:

Personal Information: When you voluntarily submit information through forms, newsletters, or inquiries, we may collect your name, email address, phone number, and other contact details.
Technical Information: We automatically collect your IP address, browser type, operating system, referring URL, pages visited, and the time and date of your visits.
Cookies: We use cookies and similar tracking technologies to enhance your browsing experience and gather usage data.
Usage Data: Information about how you interact with our content, including which affiliate links you click and which casino sites you visit through our referrals.

How We Use Information

We use the information we collect for the following purposes:

To provide, maintain, and improve our website and services
To conduct analytics and track the effectiveness of affiliate partnerships
To monitor and optimize user experience and site performance
To process affiliate commissions and track referrals
To respond to your inquiries and provide customer support
To send promotional emails and updates (with your consent)
To comply with legal obligations and prevent fraudulent activity

Cookie Policy

We use the following types of cookies:

Essential Cookies: Necessary for site functionality and security.
Analytics Cookies: Track visitor behaviour and site performance (Google Analytics, etc.).
Affiliate Tracking Cookies: Monitor affiliate referrals and commissions.
Marketing Cookies: Used for targeted advertising and promotional purposes.

You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when a cookie is being sent. Please note that disabling cookies may affect site functionality. For more information, visit www.allaboutcookies.org.

Third-Party Links

Our website contains links to affiliate casinos and gambling operators, including non-GamStop betting sites. We do not control the privacy practices of these third-party websites. We encourage you to review their privacy policies before providing any personal information or using their services.

We are not responsible for the privacy practices, content, or security of external websites. Your use of third-party sites is at your own risk and subject to their terms and conditions.

Your Rights

Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the following rights:

Right of Access: Request a copy of the personal data we hold about you.
Right to Rectification: Request correction of inaccurate or incomplete data.
Right to Erasure: Request deletion of your data (subject to legal obligations).
Right to Restrict Processing: Request limitation of how we use your data.
Right to Data Portability: Request your data in a portable format.
Right to Object: Object to processing for marketing or analytics purposes.
Right to Withdraw Consent: Withdraw consent for email communications at any time.

To exercise any of these rights, contact us at the email address below.

Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Specifically:

Contact information is retained for up to 3 years after last interaction.
Analytics and usage data are retained for up to 26 months.
Affiliate tracking data is retained in accordance with affiliate programme requirements.
We may retain data longer if required by UK law, tax regulations, or to resolve disputes.

Contact Us

If you have questions, concerns, or wish to exercise your data protection rights, please contact us:

Email: privacy@kingsandlegends.co.uk
Website: kingsandlegends.co.uk

If you are unsatisfied with our response or believe we have violated your data protection rights, you may lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.

This Privacy Policy may be updated periodically. Changes will be posted on this page with an updated "Last Updated" date. Your continued use of our website constitutes acceptance of any changes.